This course is designed to introduce students to the major concepts in the field of public relations. It gives an in-depth look at the theory and practice of strategic public relations in the public sector, modern corporate and non-profit contexts. Some of the topics include: PR functions, theories of public relations, PR and new media, etc. The course will use a blended learning approach through face-to-face and e learning classes.

Course Outline.pdfCourse Outline.pdf