Understanding Media theories course summary
The current level of media saturation has not always existed. In the 1960s and 1970s, television, for example, consisted of primarily three networks, public broadcasting, and a few local independent stations.
These channels aimed their programming primarily at two‐parent, middle‐class families.
Today, one can find a television in the poorest of homes, and multiple TVs in most middle‐class homes.
Not only has availability increased, but programming is increasingly diverse with shows aimed to please all ages, incomes, backgrounds, and attitudes.
More recently, the Internet has increased its role exponentially as more businesses and households become heavily dependent on it.
Media theories
Theories attempt to communicate statements or proposals that will have some explanation. This is a professional method of looking at how media impacts our lives. Theories explain the effects of mass communication on society, audiences and people. These effects can either be intended or unintended by those sending the message or messages.
We will study a few media theories and specific influences of media on audiences.