This course serves to introduce students to the main principles, terms, processes, and theories of mass media. The course is a requirement for all M.A. students joining the M.A. programme without undergraduate or sufficient professional background in communication. Content covered includes: history and development of media globally, regionally and nationally; impact of media on society; future of media industry in Kenya; and specific characteristics of various print and electronic media.
- Teacher: Wambui Wamunyu