Organizationshave learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success.

An understanding of  all the major marketing communication tools: advertising,direct marketing, sales promotion, public relations, personal selling, and of course the Internet and the rapidly growing areas of social media and mobile marketing is critical to ensure effective communication with the target audience.

This course will examine the process by which integrated marketing communications programs are planned, developed, executed and measured.