This course introduces the basic concepts of industrial or business marketing. Emphasis will be on differentiating industrial markets from consumer markets and understanding the quantitative methods used for market segmentation, demand analysis, forecasting, marketing plan development, pricing, and cost control. E-Commerce and Supply Chain Integration will also be introduced. Impacts of culture, infrastructure, industrial development, environmental problems, and basic Christian ethical standards on the marketing process in Africa will be addressed and as economies become more and more service-driven discussions will be more service and similarly because business markets are international in nature, you must think globally.
- Editing Teacher: Michael Opok