The course involves in-depth analysis of marketing management by exploring and examining various marketing concepts, models, principles and topical issues. The content is divided into two main areas of focus, namely, the marketing model, concepts, principles and topical and emerging issues in marketing. Students will identify, research, present and discuss marketing concepts as applied in developing economies, with special reference to Kenya.

MAK617X OUTLINE JAN 2021.docxMAK617X OUTLINE JAN 2021.docx