The marketing management is the process of analyzing markets, consumers, development of the marketing mix and the managing of the marketing effort. Traditionally the responsibility for these tasks has been with the marketing department, however more and more organizations are viewing the marketing management process as an organization wide responsibility. This course seeks to develop your understanding of marketing, the marketing management process, and how a broad, integrated approach to marketing is often necessary in order to gain a competitive advantage.


MAK610X OUTLINE JANUARY 2021.docxMAK610X OUTLINE JANUARY 2021.docx