COURSE DESCRIPTION:

This course is designed to give students a comprehensive view of communication, its scope and importance in business, and the role of communication in establishing a favorable outside the firm environment, as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression to modern business communication. Many of the assignments are to be keyboarded. The course also helps students build the proficiency needed to succeed in today’s technologically enhanced workplace by focusing on the development of professional oral and written communication skills. Students will improve: memo, letter, email, writing and presentation skills and the ability to effectively participate in and chair meetings. Students will also develop skills in resume writing and study the strategies and techniques needed for success in interviews.

EXPECTED LEARNING OUTCOMES:
By the end of this course, students should be able to:

1. Understand and demonstrate the use of basic and advanced proper writing techniques that today's technology demands, including anticipating audience reaction.

2. Write effective and concise letters and memos.

3. Prepare informal and formal reports.

4. Proofread and edit copies of business correspondence.

5. Use career skills that are needed to succeed, such as using ethical tools, working collaboratively, observing business etiquette, and resolving workplace conflicts.

6. Plan successfully for and participate in meetings and conduct proper techniques in telephone usage.

7. Use e-mail effectively and efficiently.

8. Develop interpersonal skills that contribute to effective and satisfying personal, social and professional relationships, and Utilize electronic presentation software.


BUS 113 A JANUARY 2021 SEM COURSE OUTLINE.docxBUS 113 A JANUARY 2021 SEM COURSE OUTLINE.docx