> Understanding Marketing Management
Defining Marketing for the New Realities
Developing Marketing Strategies and Plans.
>Capturing marketing insights
By collecting information and Forecasting Demand. Conducting Marketing Research
>Connecting with Customers
Creating Long term Loyalty Relationships, Analyzing Consumer Markets, Analyzing business markets, Tapping into Global Markets
>Building Strong Brands
Identifying Market Segments and Targets, Crafting the Brand Positioning, Creating Brand equity, addressing competition and driving growth.
Setting Product Strategy, Designing and Managing Services, Introducing new market offerings, Developing pricing Strategies and Programs. >Delivering Value
Designing and Managing Integrated Marketing Channels
Managing Retailing, Wholesaling, and Longistics
Managing Mass Communicating
>Conducting Marketing Responsibly for Long-Term Success
Managing a Holistic Marketing Organization for the Long Run.
- Editing Teacher: Richard Maswili