MARKETING MANAGEMENT

                   SUMMARY

> Understanding Marketing Management

Defining Marketing for the New Realities

Developing Marketing Strategies and Plans.

 >Capturing marketing insights

By collecting information and Forecasting Demand. Conducting Marketing Research

 >Connecting with Customers

Creating Long term Loyalty Relationships, Analyzing Consumer Markets, Analyzing business markets, Tapping into Global Markets

>Building Strong Brands

Identifying Market Segments and Targets, Crafting the Brand Positioning, Creating Brand equity, addressing competition and driving growth.

>Creating Value

Setting Product Strategy, Designing and Managing Services, Introducing new market offerings, Developing pricing Strategies and Programs. >Delivering Value

Designing and Managing Integrated Marketing Channels

Managing Retailing, Wholesaling, and Longistics  

>Communicating Value

Designing and Managing Integrated Marketing Communications

Managing Mass Communicating

>Conducting Marketing Responsibly for Long-Term Success

Managing a Holistic Marketing Organization for the Long Run.


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