Course Summary

Introduction of the Concepts of Global Marketing International marketing environment; Economic Environment, The Cultural Environment: The people of the world and The Political-Legal Environment. International Marketing Management; Global Marketing Strategy, International Marketing Intelligence. International Product: The basic product and its Attributes, International Product Policy: New Product Development and Product-Line Policies, Distribution: Foreign Market Entry, Distribution: Foreign- Market Channels and Logistics, International Integrated Marketing Communications, Pricing in International Marketing International. Coordinating International Marketing; Planning, organizing, and Control of International Marketing. Information Technology: The Internet and International Marketing. The Future of International Marketing


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