This is an advanced level writing course for PR students who are familiar with the concepts and principles of PR. The course involves planning, organizing, writing and editing various organizational communication materials. It is designed to shape, refine and strengthen students’ written communication skills with particular emphasis on communicating on behalf of the organization or clients to diverse publics. This course will cover major communication tools of the public relations trade for multiple communication platforms, including news releases, pitch letters, fact sheets, public service announcements, blogs, social media and more. The skills of writing are learned by doing; you will have ample opportunities to learn by writing every day.


COM 427A COURSE OUTLINE -MAY 21.docCOM 427A COURSE OUTLINE -MAY 21.doc